
Legendary hip hop entrepreneur Dr. Dre has inked a new deal with Apple to broadcast a radio show on Apple Music.
The
50-year-old rap mogul announced the launch of his radio show called
‘The Pharmacy,’ today which will premiere on Saturday at 6 p.m. EST.
His hour-long radio show has been highly
anticipated by rap fans who are set to tune into the broadcast on
Apple’s Beats One radio every other Saturday to listen to West Coast
music.
Radio show: Legendary hip hop entrepreneur Dr. Dre has inked a new deal
with Apple to broadcast a radio show on Apple Music.
In a slick promo video posted on YouTube Dr. Dre is seen in a darkened room with several other people.
He puts on his Beats by Dre headphones
grabs a microphone and says: ‘Yeah this is Beats One and you are now
inside The Pharmacy. Let’s go!’
The high profile appointment of Dr. Dre’s show comes after Apple Music debuted this week.
But it’s certainly not the first deal struck between the two.
Last year, Beats Electronics (also known
as ‘Beats By Dre’) finalized a deal to sell to Apple the headphones and
the streaming service for a reported $3 billion.

Deal makers: Apple bought the Beats brand from hip hop mogul Dr. Dre last year for a reported $3 billion
Dre’s stake in Beats currently stands at
somewhere around 25 per cent – making his net worth around $800 million
making him hip-hop’s richest man, toppling P. Diddy by $100 million.
Apple’s brand new streaming music service released on an update to its iOS software aims to topple Spotify and Tidal.
Apple described its all-new Music app as ‘All the ways you love music. All in one place.’
Users in the U.S. will pay $9.99 for the service while U.K customers will pay £9.99 ($20.37).
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